MECHANISMS FOR DEVELOPING TOURISM CLUSTERS TO ENHANCE THE COMPETITIVENESS OF UKRAINE'S TOURISM INDUSTRY

The article proves that tourism clusters are one of the effective tools for the development of the tourism industry, since their activities contribute to increasing the competitiveness of enterprises, optimizing the use of resources, introducing innovations, interaction between tourism market participants and developing the regional economy. The purpose of the article is to identify effective approaches to the formation of cluster associations to enhance the competitiveness of the tourism industry of Ukraine. The economic advantages and prospects for the development of tourism cluster associations in certain regions of Ukraine are determined. The authors propose an optimal model that is comprehensive and takes into account the peculiarities of regional tourist attractions, tourist resources, infrastructure of tourist destinations and cluster associations of enterprises.