The Design and Practice of Blended Teaching for E-commerce Courses under the Perspective of Curriculum Ideological and Political Education — Taking “Introduction to E-commerce” as an Example

Blended learning has important value in improving learning outcomes, promoting teacher-student interaction, adapting to different learning needs, promoting educational innovation, and improving teaching quality. This paper aims to explore the blended teaching design and practice of e-commerce courses from the perspective of ideological and political education in the curriculum. Taking "Introduction to E-commerce" as an example, an in-depth analysis is conducted on the current situation of ideological and political education in courses in universities in Guangdong Province. The article reveals problems such as insufficient construction of teaching resources, insufficient implementation of teaching, limited application of blended learning methods, and imperfect teaching evaluation mechanisms through literature review and field research. And specific improvement suggestions were proposed from the aspects of resource construction, curriculum content reconstruction, classroom teaching implementation, and the use of blended learning methods. This study helps to improve the theoretical and implementation system of ideological and political education in e-commerce courses, and also provides reference for integrating ideological and political education into other management related professional courses.