The Influence of Spatial Distance and Trade-Off Salience on Ethical Decision-Making: An Eye-Tracking Study Based on Embodied Cognition

Research based on the theory of embodied cognition has revealed that the vertical position of target information in space influences individuals' construal level, which in turn affects their ethical decision-making. However, previous studies have shown inconsistent effects of construal level on ethical decision-making, which may be moderated by factors such as the manipulation methods of construal level and the salience of trade-offs. This study examines how manipulating the vertical position (high/low) of target information in space-thereby altering perceived spatial distance-impacts ethical decision-making through the lens of embodied cognition, using eye-tracking technology. Experiment 1 isolated the effect of target verticality, while Experiment 2 introduced trade-off salience as an additional factor. Eye-tracking metrics in Experiment 1 revealed that lower target positions significantly increased late-stage cognitive processing difficulty. Experiment 2 demonstrated an interaction between target position and trade-off salience in ethical decision-making. These findings suggest that spatial positioning influences cognitive processing via construal level, with its effects on ethical decision-making moderated by trade-off cues. In summary, this study reveals the significant influence of trade-off salience as a contextual cue in individuals' ethical decision-making while also providing an embodied cognition perspective to inform decision behavior in human-computer interaction contexts.