Project approach in the management of personnel potential of the enterprise as a method of improving personnel security at the micro level

The article is devoted to the concepts of ‘human resources potential’ and ‘personnel security’, as well as to the method of their development known as project management. It is proposed to interpret the concept of an enterprise’s human resource potential in a narrow sense as the capabilities of each individual employee, which can be actualized through training and continuous development, as well as the creation of a favourable working and socio-psychological environment. The author examines the relationship between human resource management and human resource security, specifically the interplay between the elements of human resource potential and various types of human resource security. By paying attention to this relationship, organizations can enhance their overall human resource potential. The signs of progressive and regressive dynamics in human resource potential, which serve as both benchmarks and signals for enterprise management, are identified. The importance and relevance of project management in the personnel management system are described, and its main components are identified, which determine the feasibility of using project management in both stable and unstable environments, both external and internal. Attention is paid to the methodology of the project approach, and the importance of an integrated approach to its consideration is determined to ensure the effectiveness of personnel management and the enterprise. Eight tasks have been identified that must be implemented. They form the prerequisites for the project’s success. These include analysis and research of external and internal environmental factors, forecasting the development of their impact; identification of development alternatives and target audiences; identification of risks; outlining priority areas of innovation in the field of human resources management; creation of an organizational structure for project management; and control. An algorithm for project management in the field of enterprise personnel management is proposed. It contains sequential activities that must be performed in a specific order. These include defining a strategic goal, a set of tasks, principles, systematic analysis of opportunities, threats, strengths, and weaknesses, calendar planning, development of an organizational mechanism (distribution of roles, functions, duties, responsibilities), implementation of measures, and monitoring of project implementation. Keywords: human resources potential, personnel security, personnel, project, project management.