The Role of Transformational Leadership in Adaptive Business Strategy Implementation in the VUCA Era

This study aims to explore the role of transformational leadership in the implementation of adaptive business strategies in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. Using a qualitative approach with a case study method, data was collected through in-depth interviews with a number of organizational leaders who are facing the dynamics of a rapidly changing business environment. The results show that key characteristics of transformational leaders such as idealized influence, inspirational motivation, intellectual stimulation, and individualized attention contribute significantly to driving team engagement, continuous innovation, and organizational flexibility in adapting strategies. Findings also reveal adaptive strategy practices in the field, implementation challenges, and the close relationship between leadership style and successful strategy implementation. This research confirms the importance of transformational leadership development as a key to strengthening organizational competitiveness amidst uncertainty, while providing practical contributions for policy makers and theoretical contributions to the study of strategic management and leadership.