A Scale to Measure Destination Social Responsibility Perceived by Residents and Government

ABSTRACT With a growing emphasis on responsible destination management and sustainable tourism, the tourism sector recognizes the need to measure destination social responsibility (DSR), which reflects the collective efforts of multiple stakeholders to fulfill social responsibilities at the entire destination level. Although academic interest in DSR studies has steadily increased, the multidimensional nature of DSR is often simplified into a single dimension, assessed utilizing CSR measures, or measured as DSR perceived by a single stakeholder group. A comprehensive DSR scale capturing both residents' and government perceptions, however, remains undeveloped. This study develops a 21‐item DSR scale perceived by residents and government, identifying four key dimensions—governance, economic, environmental, and cooperative responsibilities. This scale enables destination managers to evaluate their overall DSR performance, including specific domains and related attributes, while also serving as a tool to identify gaps in DSR practices.