Sororidad e interseccionalidad de género en la ficción estadounidense: <i>The Bold Type</i> como caso de estudio

Video-on-demand (VOD) platforms revalue the production of fictional series, creating new identities that converge with the sexual diversity and multiculturalism of the Fourth Wave of Feminism. This study aims to verify whether the American series The Bold Type, described by critics as transgressive from a gender perspective, is based on the composition of its technical team, the portrayal of characters and the themes and issues addressed. The findings show a female predominance in creation and technical development, although there is underrepresentation in sectors such as postproduction and music. New roles and neo archetypes are also introduced, depicting self-sufficient, entrepreneurial women who are committed to and supportive of each other. New discussions about women’s health, as well as sexual, social, and labour demands, are introduced from a multicultural and sexual intersectionality perspective. The Bold Type depicts the serious issues of work‒life balance and the postponement or rejection of maternity, making it a feminist series in its content. However, it operates within a capitalist orbit that glorifies beauty and luxury, preventing understanding the diversity of these women in different socioeconomic contexts, which could offer new voices to the television landscape.

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Publication Details

Journal
Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales
Published
2025-07-01
DOI
https://doi.org/10.31921/doxacom.n41a2217
Citations
1
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
3.87
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article

Sororidad e interseccionalidad de género en la ficción estadounidense: The Bold Type como caso de estudio

Noemí Morejón Llamas
1 citations
Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales
Media, Gender, and Advertising
3.87
article

Sororidad e interseccionalidad de género en la ficción estadounidense: The Bold Type como caso de estudio

Noemí Morejón Llamas
article en
1 citations

Abstract

Video-on-demand (VOD) platforms revalue the production of fictional series, creating new identities that converge with the sexual diversity and multiculturalism of the Fourth Wave of Feminism. This study aims to verify whether the American series The Bold Type, described by critics as transgressive from a gender perspective, is based on the composition of its technical team, the portrayal of characters and the themes and issues addressed. The findings show a female predominance in creation and technical development, although there is underrepresentation in sectors such as postproduction and music. New roles and neo archetypes are also introduced, depicting self-sufficient, entrepreneurial women who are committed to and supportive of each other. New discussions about women’s health, as well as sexual, social, and labour demands, are introduced from a multicultural and sexual intersectionality perspective. The Bold Type depicts the serious issues of work‒life balance and the postponement or rejection of maternity, making it a feminist series in its content. However, it operates within a capitalist orbit that glorifies beauty and luxury, preventing understanding the diversity of these women in different socioeconomic contexts, which could offer new voices to the television landscape.

Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales
Universidad Loyola Andalucía (ES), Universidad Loyola (BO)
Gender equality
Openalex Percentile: Top 8%
Media, Gender, and Advertising
3.87
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Sororidad e interseccionalidad de género en la ficción estadounidense: <i>The Bold Type</i> como caso de estudio — Noemí Morejón Llamas · Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales (2025) | TGRS Research Map | TGRS