Competencias transversales en el ámbito del audiovisual vasco. Percepción de los profesionales, profesorado y estudiantado de la UPV/EHU

This study analyses the competencies required in the field of Basque public radio and television, the skills taught and evaluated at the UPV/ EHU and the perception of students, teachers and professionals active in the Basque audio-visual sector, regarding the importance, shortcomings and teaching of such transversal competencies. The methodology used combines documentary analysis, and both qualitative and quantitative techniques. Following a bibliographic review, this paper proposes, advocates and contrasts, by means of a qualitative phase, a list of transversal competencies called for in the Basque audio-visual sector. This new catalogue is checked through quantitative surveys, detailing and discussing the results obtained. It is concluded that communication is the most important competence for the three agents surveyed, although they are largely satisfied with its implementation, except the professionals, 82% of whom think it requires greater attention. Adaptation to change is another of the competencies most highly valued by students and teachers.

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Publication Details

Journal
Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales
Published
2025-07-01
DOI
https://doi.org/10.31921/doxacom.n41a2186
Primary Topic
Media and Digital Communication
Type
article
Field-Weighted Citation Impact
0.00

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article

Competencias transversales en el ámbito del audiovisual vasco. Percepción de los profesionales, profesorado y estudiantado de la UPV/EHU

Itxaso Del Castillo Aira, Andoni Iturbe Tolosa, Juan Carlos Miguel de Bustos
Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales
Media and Digital Communication
article

Competencias transversales en el ámbito del audiovisual vasco. Percepción de los profesionales, profesorado y estudiantado de la UPV/EHU

Itxaso Del Castillo Aira, Andoni Iturbe Tolosa, Juan Carlos Miguel de Bustos
article en

Abstract

This study analyses the competencies required in the field of Basque public radio and television, the skills taught and evaluated at the UPV/ EHU and the perception of students, teachers and professionals active in the Basque audio-visual sector, regarding the importance, shortcomings and teaching of such transversal competencies. The methodology used combines documentary analysis, and both qualitative and quantitative techniques. Following a bibliographic review, this paper proposes, advocates and contrasts, by means of a qualitative phase, a list of transversal competencies called for in the Basque audio-visual sector. This new catalogue is checked through quantitative surveys, detailing and discussing the results obtained. It is concluded that communication is the most important competence for the three agents surveyed, although they are largely satisfied with its implementation, except the professionals, 82% of whom think it requires greater attention. Adaptation to change is another of the competencies most highly valued by students and teachers.

Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales
University of the Basque Country (ES)
Euskal Herriko Unibertsitatea
Quality Education
Openalex Percentile: Top 82%
Media and Digital Communication
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