ON THE ISSUE OF COUNTERING PHISHING ATTACKS

The article examines the problem of phishing, a widespread form of cyber fraud, the main purpose of which is to obtain confidential information from users by deceiving them. Phishing involves creating fake websites and sending fake emails disguised as official messages. The article describes the history of phishing, emphasizing that with the increase in the number of Internet users and the introduction of new technologies, this type of fraud has become more sophisticated and widespread. The article highlights several phishing methods, including the use of email, mobile devices, personalization of attacks, and the creation of clones of popular sites. Particular attention is paid to social techniques used by scammers to manipulate victims, such as playing on human emotions and trust. Modern advances in neural networks and chatbots, such as ChatGPT, create additional risks, allowing scammers to make their letters even more realistic. Particular attention is paid to the reasons for the high effectiveness of phishing schemes, including psychological pressure, sudden tempting offers, and the use of fear of losing data or funds. The article also touches upon the role of social engineering in cyberattacks and suggests measures to increase cyber literacy among users. The article focuses on the serious consequences of phishing, which include loss of funds, personal data, and access to important accounts. The author emphasizes the need to raise awareness and develop effective measures to protect against phishing attacks.