Integrating YanZhao Cultural Elements in Hebei Garden Expo Park Wayfinding Signage Design: A Conceptual Framework

This paper proposes a conceptual framework for integrating YanZhao cultural elements into the wayfinding signage design of Hebei Garden Expo Park. By examining the cultural significance of YanZhao elements and the fundamentals of efficient wayfinding signage design, the objective is to improve the visual representation and navigational effectiveness of the park's signage system. The framework integrates semiotics and urban form theory to systematically incorporate regional cultural symbols into wayfinding designs within public spaces. The study explores the principles of wayfinding, Environmental Graphic Design (EGD), Kevin Lynch's Theory, and semiotics Theory, combined with YanZhao cultural symbols to create an innovative and culturally enriched signage system.