Artificial Intelligence-Based Learning Module to Improve Students' Entrepreneurial Interest in Higher Education

This study aims to develop an Artificial Intelligence-based learning module that can increase students' interest in entrepreneurship in college. The study was conducted on students at the University of Lampung, the State Islamic Institute (IAIN) Jurai Siwo Metro, and Muhammadiyah University of Metro, involving 103 students. The method used is research and development (R&D), which follows the Borg and Gall development model consisting of ten steps. Validation carried out in this study includes validation by material experts and media experts, as well as field tests. The validation results show that the developed module is very valid, and the assessments from material experts and media experts also show "excellent". The implementation of an artificial intelligence-based learning module can significantly increase students' interest in entrepreneurship in college, with effectiveness categories varying from quite effective to effective. Received: 2 April 2025 / Accepted: 21 June 2025 / Published: 05 July 2025