Communication in Social Entrepreneurship: A Systematic Re-view of Latin American Research Published in Spanish and Portuguese

Social entrepreneurship addresses social, environmental, and cultural challenges, aiming to create meaningful impact while ensuring financial sustainability. Unlike traditional entrepreneurship, it uses advanced technologies, unconventional models, and collaborative approaches for positive change. Despite Latin America's entrepreneurial spirit, their practices and successes lack international visibility due to language barriers and limited global database indexing. The main research question for this study was: What scientific research has been published on communication in Latin American social entrepreneurship in Spanish and Portuguese languages? The general objective was to systematically review scientific research publications on communication in Latin American social entrepreneurship conducted in Spanish and Portuguese languages. To address this question and meet the objective, a systematic review was conducted on literature available in the Scopus, Web of Science and Scielo databases, yielding 10 relevant experiences from 37 records after passing through 7 filters. Findings emphasize the importance of communication, social media, community strategies, online presence, storytelling, and partnerships for visibility and engagement. Brands use social entrepreneurship to enhance impact and reputation, addressing issues like unemployment and urban revitalization. These insights help engage stakeholders, mobilize resources, and foster community involvement. Policymakers can support social enterprises with better access to communication tools, training, networks, and visibility. Received: 28 November 2024 / Accepted: 26 May 2025 / Published: 05 July 2025