NETWORK CONSCIOUSNESS AS A NEW FORMAT OF SOCIAL CONSCIOUSNESS

Actual scientific research and issues analysis. In the present study, we focus on the domestic concepts of network consciousness presented in the scientific research of T. Butchenko, V. Voronkova, V. Nikitenko, O. Kyvliuk, O. Sorokina, M. Kozlovets, and others. Networked consciousness is a powerful factor of social transformation that opens up new opportunities but also poses serious challenges. Its study and adaptation to modern realities is a key task for both individuals and society as a whole. The research objective: 1) to find out the development of social networks and the formation of network culture and consciousness; 2) to reveal network consciousness as a social and public phenomenon; 3) to analyze network consciousness as a new format of digital reality. The statement of basic materials. The article examines network consciousness as a social phenomenon that represents not just a new trend, but a radical reformatting of social consciousness. Its influence is growing, creating new challenges and opportunities for society, economy, politics and culture. The study of this phenomenon is extremely important for understanding the future of the information society.