A study on consumer inclinations and decision-making in selecting home appliances: An analytical perspective

This approach consisted of analyzing the complicated knowledge of home appliances among different demographic groups. This study focuses on 250 respondents' sense of understanding of main household appliances—stoves, ovens, microwave ovens, washing machines, refrigerators, air conditioners, and TVs—and their relationship with age and family structure. There are significant differences in awareness across product categories as per the statistical study. The lowest amount of awareness goes to microwave ovens (19.2%) and TVs have the most (80.8% with 'Very High' or 'High' awareness). The demographic analysis showed that the statistically significant correlation with knowledge was the 31-40 age group (45.2%). Conventional appliance awareness has a strong positive correlation; learners learn about products in clusters rather than individually. The balance in household composition (53.2% nuclear, 46.8% joint) has also called into question the assumption about the impact of household structure on consumer awareness. There is no statistically significant difference in awareness patterns between nuclear and joint families. The ANOVA results (F = 97.34, p<0.0001) show that there are systematic differences in the awareness of the products across product categories. It provides advice on product development, marketing strategies for different age groups, and education for other businesses involved in the home appliance business.