Attributes of e-NAM associated farmers: An insight from Jharkhand, India

The present research study was conducted to assess the socio-economic and psychological characteristics of e-NAM associated and non-associated farmers. Three districts representing three agroclimatic zones of Jharkhand, India, were selected. From each district, 20 associated and 20 non-associated farmers with e-NAM were selected. The findings revealed that majority of the respondent farmers were middle-aged, marginal and had medium-sized families. The study indicated that associated farmers had low farming experience and intermediate education, while non-associated farmers had medium farming experience and high school education. Chi square values and discriminant function coefficients were found significant with respect to social participation, mass media exposure, extension contact, economic motivation, and achievement motivation, which indicated that e-NAM associated farmers had high values on these parameters in comparison to non-associated farmers.