PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA DALAM PENGELOLAAN KEUANGAN PRIBADI

Abstract. This study examines the influence of social media on student consumer behavior in managing personal finances. It aims to identify the role of advertising exposure, influencers, and social interaction in shaping consumption decisions. Using a quantitative survey approach with 100 students in Surakarta, the findings suggest that social media significantly affects spending behavior and financial management.

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Publication Details

Journal
Jurnal Ilmiah Manajemen Ekonomi dan Akuntansi
Published
2025-07-01
DOI
https://doi.org/10.55606/jurimea.v5i2.959
Primary Topic
Financial Literacy and Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA DALAM PENGELOLAAN KEUANGAN PRIBADI

Samuel Bagus Kristiawan, Aris Eddy Sarwono
Jurnal Ilmiah Manajemen Ekonomi dan Akuntansi
Financial Literacy and Behavior
article

PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA DALAM PENGELOLAAN KEUANGAN PRIBADI

Samuel Bagus Kristiawan, Aris Eddy Sarwono
article en

Abstract

Abstract. This study examines the influence of social media on student consumer behavior in managing personal finances. It aims to identify the role of advertising exposure, influencers, and social interaction in shaping consumption decisions. Using a quantitative survey approach with 100 students in Surakarta, the findings suggest that social media significantly affects spending behavior and financial management.

Jurnal Ilmiah Manajemen Ekonomi dan AkuntansiVol. 5(2)
Universitas Slamet Riyadi (ID)
Openalex Percentile: Top 76%
Financial Literacy and Behavior
DOIOpen Access PDFOpenAlex
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PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA DALAM PENGELOLAAN KEUANGAN PRIBADI — Samuel Bagus Kristiawan, Aris Eddy Sarwono · Jurnal Ilmiah Manajemen Ekonomi dan Akuntansi (2025) | TGRS Research Map | TGRS