Research on Rural Cultural Brand Communication Framework based on Experience Design Management

This paper studies how to effectively spread rural cultural brands in the context of rural revitalization from the perspective of experience design management. This paper establishes a multivariate regression model and uses a Likert scale to investigate the degree of emotional connection of tourists. In order to better meet the current situation of rural areas in China, we also optimize the model and add some interaction terms to reflect the complex relationship between these variables. In terms of functional implementation, this paper proposes a method that combines agent-based modeling (ABM) and long short-term memory network (LSTM) to evaluate the actual experience of users.