Exploration of Sustainable Development in E-commerce Ecosystem on AI Technology

The growth of e-commerce in rural China has helped the economy in rural areas to develop. But this growth depends a lot on government initiatives and will not last. This paper looks at how AI can help change and improve the rural economy and increase farmers' incomes. The use of AI in rural e-commerce has created new opportunities, such as analysing large amounts of data, using machines to learn and process language. This has led to a better experience for users and more efficient operations. This includes intelligent recommendation systems, smart logistics and automated customer service. The paper also looks at how sustainable these systems are in the future, and what more research is needed. The study shows that AI can help make China's county-level rural e-commerce systems more sustainable and help to achieve the goals of the Rural Revitalisation Strategy.

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Publication Details

Published
2025-03-14
DOI
https://doi.org/10.1145/3736426.3736498
Citations
1
Primary Topic
E-commerce and Technology Innovations
Type
article
Field-Weighted Citation Impact
2.45

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article

Exploration of Sustainable Development in E-commerce Ecosystem on AI Technology

HE Gui-he
1 citations
E-commerce and Technology Innovations
2.45
article

Exploration of Sustainable Development in E-commerce Ecosystem on AI Technology

HE Gui-he
article en
1 citations

Abstract

The growth of e-commerce in rural China has helped the economy in rural areas to develop. But this growth depends a lot on government initiatives and will not last. This paper looks at how AI can help change and improve the rural economy and increase farmers' incomes. The use of AI in rural e-commerce has created new opportunities, such as analysing large amounts of data, using machines to learn and process language. This has led to a better experience for users and more efficient operations. This includes intelligent recommendation systems, smart logistics and automated customer service. The paper also looks at how sustainable these systems are in the future, and what more research is needed. The study shows that AI can help make China's county-level rural e-commerce systems more sustainable and help to achieve the goals of the Rural Revitalisation Strategy.

Hunan University of Humanities, Science and Technology (CN)
Natural Science Foundation of Hunan Province
Responsible consumption and production, Industry, innovation and infrastructure
Openalex Percentile: Top 11%
E-commerce and Technology Innovations
2.45
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