Towards a Theory of the Playgorm

This highly speculative paper proposes the term playgrom to identify an idiom of playfully cruel fascistic violence that emerges from, is shaped by, and also exceeds gamified financialized capitalism. Like the antisemitic pogroms of late-Tsarist Russia and subsequent acts of racist terrorism there and elsewhere, the playgrom appears to be a form of spontaneous, unsanctioned majoritarian mob violence against minorities. But we must look to the deeper roots of such phenomena in both dominant ideologies and collapsing socioeconomic systems. I draw on the examples of the 2014-15 Gamergate online decentralized anti-feminist swarming campaign and the 2019 Christchurch white supremacist massacre as examples of the playgrom. As others have illustrated, these acts of mass violence, which I will characterize as fascistic, were gamified, and drew on gaming themes, tropes and communities for their vitality. But I also propose that, to fully understand these phenomena, we must also contextualize them in the current moment of gamified capitalism, and so I propose approaching the playgrom as a form of deep, dark playbor.

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Publication Details

Journal
Media theory.
Published
2025-07-05
DOI
https://doi.org/10.70064/mt.v9i1.1166
Primary Topic
Themes in Literature Analysis
Type
article
Field-Weighted Citation Impact
0.00
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article

Towards a Theory of the Playgorm

Max Haiven
Media theory.
Themes in Literature Analysis
article

Towards a Theory of the Playgorm

Max Haiven
article en

Abstract

This highly speculative paper proposes the term playgrom to identify an idiom of playfully cruel fascistic violence that emerges from, is shaped by, and also exceeds gamified financialized capitalism. Like the antisemitic pogroms of late-Tsarist Russia and subsequent acts of racist terrorism there and elsewhere, the playgrom appears to be a form of spontaneous, unsanctioned majoritarian mob violence against minorities. But we must look to the deeper roots of such phenomena in both dominant ideologies and collapsing socioeconomic systems. I draw on the examples of the 2014-15 Gamergate online decentralized anti-feminist swarming campaign and the 2019 Christchurch white supremacist massacre as examples of the playgrom. As others have illustrated, these acts of mass violence, which I will characterize as fascistic, were gamified, and drew on gaming themes, tropes and communities for their vitality. But I also propose that, to fully understand these phenomena, we must also contextualize them in the current moment of gamified capitalism, and so I propose approaching the playgrom as a form of deep, dark playbor.

Media theory.Vol. 9(1)
Lakehead University (CA)
Openalex Percentile: Top 83%
Themes in Literature Analysis
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Towards a Theory of the Playgorm — Max Haiven · Media theory. (2025) | TGRS Research Map | TGRS