Professionalization and Artificial Intelligence in Family Businesses

The central aim of this Final Degree Project was to analyze the key factors’ trend in the process towards professionalization of family businesses. Using an exploratory research method with a qualitative approach and non-experimental and transversal design, with the semi-structured personal interview technique, data were collected from four family businesses located in the Province of Tucumán. Based on entrepreneurial nature of their owners, analysis of collected data indicates that local family businesses are comparable to similar organizations worldwide. Nevertheless, processes towards professionalization of family businesses in Tucumán are partially implemented. There is great interest in including digital solutions and leveraging artificial intelligence to address continuity challenges and drive business success. However, this effort is hampered by fast pace of technological change, highlighting the need of adopting strategic measures to ensure the long-term sustainability of these family commercial organizations.