Message Framing Analysis: Recommendations for Dental Health PSAs.

Dental health PSAs often fail to connect with the public due to their focus on rational, health based appeals, whereas commercial advertisements more effectively engage audiences by framing messages around personal or social values. Reframing dental health PSAs to incorporate emotional drivers and align with audience values, such as freedom, social connection, and success, could improve their effectiveness in promoting oral health behaviours.

Authors

Publication Details

Journal
PubMed
Published
2025-07-04
DOI
https://doi.org/10.3290/j.ohpd.c_2076
Primary Topic
Biomedical Text Mining and Ontologies
Type
article
Field-Weighted Citation Impact
0.00
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article

Message Framing Analysis: Recommendations for Dental Health PSAs.

Meyassara Samman
PubMed
Biomedical Text Mining and Ontologies
article

Message Framing Analysis: Recommendations for Dental Health PSAs.

Meyassara Samman
article en

Abstract

Dental health PSAs often fail to connect with the public due to their focus on rational, health based appeals, whereas commercial advertisements more effectively engage audiences by framing messages around personal or social values. Reframing dental health PSAs to incorporate emotional drivers and align with audience values, such as freedom, social connection, and success, could improve their effectiveness in promoting oral health behaviours.

PubMedVol. 23
Openalex Percentile: Top 85%
Biomedical Text Mining and Ontologies
DOIOpen Access PDFOpenAlex
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Message Framing Analysis: Recommendations for Dental Health PSAs. — Meyassara Samman · PubMed (2025) | TGRS Research Map | TGRS