Strategies for the Implementation of Digital Dispatch Platforms in Small Trucking Companies.

This article examines the issue of enhancing the operational resilience of small trucking companies under conditions of high rate volatility, driver shortages, and tightening regulatory requirements. The relevance of the study is determined by the extremely low level of digital readiness in the sector against the backdrop of the rapid growth of the global digital freight market. The aim of the work is to identify strategic approaches that allow enterprises with limited IT budgets and a shortage of qualified personnel to successfully implement digital dispatch platforms and record measurable economic benefits. The novelty of the study lies in the development of a systematic, phased implementation methodology: from the pilot launch of basic telematics to full integration with external accounting systems and payment modules. A unified roadmap is proposed, including the selection of model tariffs, mechanisms for engaging champions among drivers and dispatchers, as well as a recommended set of five key KPIs (ETA accuracy, empty‐run ratio, fleet utilization, driver idle time, and customer satisfaction) for regular performance monitoring. The most significant findings demonstrate that phased deployment of cloud solutions with open APIs and monthly payment minimizes capital expenditure and reduces operational risks, while microlearning modules and continuous KPI analysis accelerate personnel adaptation and ensure a sustainable effect: up to 9% fuel savings, 15% reduction in accident‐related costs, improved ETA accuracy, reduced unplanned downtime, and increased fleet profitability. Integration with ELD, accounting, and freight marketplaces creates conditions for continuous improvement and scalability. The article will be useful for managers of small fleets, IT consultants, and experts in the digital transformation of transport companies.