Governorship Election in Anambra State and the Role of Blogs and Youtube Channels

Social media platforms have been identified as a new possibility that enhance political process and build a robust democracy in the modern world. The reason of the study is to evaluate the effect of blogs and Youtube on voters’ participation in the 2021 governorship election in Anambra State, Nigeria. Survey research design was adopted, and the sample size of 347 registered voters were used for the study. This was determined using proportionate stratified random sampling and convenience sampling techniques. The instrument used for data collection was questionnaire which was face validated while test-retest reliability was employed to verify the internal consistency. The study data were analyzed using the Statistical Package for Social Sciences (SPSS) 27 software. multiple regression analysis was employed to assess research hypotheses at 0.05 significance level. Findings revealed that Youtube and Blogs/forums have significant effect on voters’ participation in the 2021 governorship election in Anambra State The study recommended among others that political candidates should improve their strategies especially where it concern blogs to engage citizens by understanding the public’s perception of political parties and how shared content on blogs and Youtube platforms which influences their intention to vote.