Định hướng khởi nghiệp cá nhân của sinh viên các trường đại học trên địa bàn thành phố Hà Nội

In the context of a rapidly evolving digital economy and innovative entrepreneurship, university students are considered a potential group for entrepreneurial development. However, studies on individual entrepreneurial orientation (IEO) among students in Vietnam, particularly in Hanoi, remain limited. This study aims to examine the current status of students’ IEO across five dimensions: autonomy, innovativeness, proactiveness, competitiveness, and risk-taking. A quantitative survey was conducted with 675 university students in Hanoi, and the collected data were analyzed using SPSS through descriptive statistics and ANOVA. The results indicate relatively high levels of autonomy and proactiveness among students, whereas innovativeness, competitiveness, and risk-taking remain moderate. The study finds that prior entrepreneurial experience significantly influences students’ IEO. Based on these findings, the authors propose three groups of solutions to enhance students’ entrepreneurial orientation: fostering autonomy, promoting innovation, and strengthening proactive behavior, aiming to develop entrepreneurial capacities in a modern higher education environment. Keywords: Entrepreneurship, Individual Entrepreneurial Orientation, Students, University.