A Mechanism for Developing Students' Intercultural Communicative Competencies Based on Multimedia Tools

This article deals with an innovative mechanism for developing students' intercultural communicative competencies (ICC) employing multimedia tools. The research examines how multimedia resources, such as video conferencing, interactive digital platforms, virtual simulations, and multimedia storytelling, can effectively foster intercultural understanding, empathy, and communication skills among learners. Through qualitative and quantitative methods, the study evaluates changes in students’ ICC before and after multimedia-based interventions, highlighting specific strategies and tools that significantly enhance intercultural competencies.