Ownership Structure and Brand Value An Empirical Study Based on 128 Listed Companies in A Shares

This study analyzes the 128 companies listed in the "China's 500 Most Valuable Brands" ranking released by the World Brand Lab from 2020 to 2023 to investigate the correlation between equity structure and brand value. The empirical findings suggest that a higher concentration of equity can have a positive effect on brand value, whereas a balanced equity structure may impede its development.Furthermore, when examining corporate nature and regional distribution separately, it is observed that the positive influence of equity concentration is more pronounced in state-owned enterprises compared to non-state-owned ones. Moreover, the beneficial impact of equity concentration on brand building appears to diminish in the eastern regions as compared to the central and western ones.