DIGITALIZATION OF BUSINESS PROCESSES BASED ON CHATBOT IMPLEMENTATION

The main aspect of the review is a comprehensive analysis of the development and use of chatbots in the modern world. The article explores the practical aspects of using chatbots in various industries, such as retail, banking, agriculture, and tourism. The authors analyze the specifics of using chatbots in each of these areas, identifying key challenges and opportunities. Based on the analysis of scientific publications and real cases, the authors identify the key advantages and challenges associated with using chatbots. Special attention is paid to the analysis of the impact of chatbots on business processes, customer service and interaction with users. The paper also looks at the potential for chatbots to further develop and integrate with other technologies such as artificial intelligence. Also, the algorithm for successfully introducing a chatbot into the business process for proper functioning and the ROI calculation option to evaluate the integration result is considered. This study provides a comprehensive assessment of chatbots' economic impact on various economic sectors, analyzing their impact not only on efficiency but also on changing consumer behaviour and the competitive environment.