VALUE FOUNDATIONS OF THE CULTURE OF YOUTH CONSUMER LEISURE

Objective of the study is to carry out a cultural-philosophical analysis of the value foundations of the culture of youth consumer leisure, emphasizing that this topic, with all its multifaceted nature, needs primarily the understanding of ideological positions, which are undoubtedly the prerogative of philosophy.   Methodological basis of the  study is the interdisciplinary approach that includes methodological positions of cultural studies, sociology of culture, philosophical axiology, social philosophy, philosophy of culture. It allows us to show the specifics of culture in relation to the analysis of the value bases of youth consumer leisure. The authors prove that the approach based on the methodological standpoint of philosophy of culture can reveal the ideological (including value-based) reasons for the choice of consumer leisure by young people. Results of the study. The initial position of the study is the assertion about the existence of a consumer leisure culture in the modern world, the key value of which is consumption. Undoubtedly, leisure culture can be highly spiritual, activity-oriented, developing, creative, but in this work the emphasis is placed on the consumer culture of modern youth, in the value field of which their leisure preferences were formed. It is concluded that the consideration of the culture of youth consumer leisure in the paradigm of the philosophy of culture is based on its theoretical and methodological postulates. It is focused on the following: 1) the understanding of philosophy as a science about the ultimate foundations of being from the position of connection with culture as the most important basis of human existence; 2) the interpretation of the “world – man” dichotomy in the context of the culture of consumer society and youth as the bearer of its values; 3) the interpretation of leisure as an intrinsic value and rest as a vital value, which form the basis of the culture of youth consumer leisure. Prospects of the study lie in further understanding of the culture of youth consumer leisure as the connection between its value foundations and the cultural norms formed on their basis, which determine the behavioral attitudes of youth. The study of behavioral patterns of youth, formed within the framework of consumer leisure culture, is relevant from the point of view of the contradiction between them and the traditional values and norms developed and supported by the Russian state.