FEMALE ENTREPRENEURSHIP IN MANAUS: AN ANALYSIS OF THE FINANCIAL, BUSINESS AND FAMILY MANAGEMENT CHALLENGES FACED BY WOMEN ENTREPRENEURS

The aim of this article was to analyze female entrepreneurship and the challenges faced by women entrepreneurs in the city of Manaus, with an emphasis on the financial, family and business dimensions.The research sought to identify the types of activities carried out, the socio-economic profile and motivation of the participants and the strategies adopted in the financial management of their enterprises.The methodology adopted included a literature review on female entrepreneurship and financial management, followed by a qualitative-quantitative, exploratory study carried out through semi-structured interviews with 24 local female entrepreneurs.The research revealed that the majority of the women interviewed are married, have children and have completed higher education, working predominantly in the service sector, with motivations focused on need and financial independence.As for financial management, there was a diversity of methods, with a prevalence of spreadsheets and applications, while the Likert scale showed satisfaction with the business, but revealed difficulties in separating personal and family finances, as well as significant impacts of domestic responsibilities on the entrepreneurial routine.