Understanding The Job Satisfaction And Future Ambition Of Female Sales Executives Working In Retail Shopping Malls Of Visakhapatnam: An Empirical Study

This research paper presents job satisfaction and future ambition of female sales executives working in retail shopping malls of Visakhapatnam. Most of the time, the girls who stopped their education with intermediate and graduation and having economical problems will start their career as sales executives. They work in the shopping malls and sell the products i.e. cloths, jewellery, garments and cosmetics etc. to the customers. The business of the malls depends upon these performance of sales executives. The performance the sales executives is based on their job satisfaction. In this connection the present study is conducted to know about the job satisfaction of the sales executives. This is a quantitative study and adopted a descriptive research design. The researcher selected 94 respondents through convenience sampling method and data collected through a structured questionnaire. The data were analysed through SPSS. The mean age of the respondents is 27.2. The study found that 83% of the respondents are satisfied with their present job. The study found that the salary, living place, years of job experience, education and facilities in the workplace are interrelated to the job satisfaction. The respondents who receive more salary are saving the money. And 66 per cent of the respondents have no ambition and comfortable in the present job. The study suggested that there is a need to provide the capacity building to women regarding their sales profession, customer dealing, marketing etc. Need capacity building on soft skills, team work and management of professional life and personal life.