Enhancing Graduates' Employability Through A Sustainable Incubator Model: A Case Study At Jiangxi Institute Of Fashion Technology In China

Graduates’ employability (GE) is a critical concern for higher education providers (HEPs) worldwide, reflecting the quality of academic programs and their alignment with industry demands. In today’s competitive job market, traditional metrics like employment rates are no longer sufficient. Modern approaches emphasize entrepreneurial initiatives, equipping graduates to create their own ventures. This shift is especially significant in creative industries like fashion, where innovation and adaptability are crucial. At Jiangxi Institute of Fashion Technology (JIFT) in China, a sustainable business incubator model addresses these challenges. By engaging alumni entrepreneurs as mentors, the model provides final-year students with hands-on industry experience. Students gain practical skills, industry insights, and valuable connections, while alumni benefit from access to a pool of motivated talents. This dual advantage enhances student readiness for the workforce and supports alumni businesses. The incubator’s structure includes resource-sharing, mentorship programs, and collaborative projects that bridge academic and professional environments. Outcomes include increased employment rates, new entrepreneurial ventures, and strengthened alumni networks. The model’s scalability and adaptability suggest its potential for broader application in other institutions and industries. This paper underscores the value of integrating academic programs with industry practices through innovative models like business incubators. By fostering collaboration and entrepreneurship, HEPs can better prepare graduates for today’s complex job market and contribute to sustainable economic growth.