The Sociometric Model in Media and Communication Research: A Projection onto Virtual Relationships

The sociometric model plays a crucial role in analyzing the intricate patterns of interpersonal relationships within communities.Rooted in the systemic approach, this model has become increasingly relevant in media and communication research, which addresses the complex dimensions of communicative phenomena.Its effectiveness lies in the integration of both quantitative and qualitative methodologies, enabling a comprehensive analysis and interpretation of data that lead to accurate conclusions.The use of the sociometric model allows for an advanced mapping of relational networks, moving beyond mere numerical evaluation to emphasize the nuanced aspects of group dynamics, such as areas of consensus, as well as the attractive and repulsive forces that shape individual interactions.It further offers profound insights into the sociological and emotional foundations of community connections.This study proposes to extend the applicability of the sociometric model to virtual interactions, which increasingly reflect the social structures found in physical environments.