Digital Streaming Platforms and Ramadan Content Production: An Exploratory Study

Audience viewing patterns have undergone a radical shift in recent years, with digital platforms emerging as a major alternative to traditional media such as television.This transformation has been accompanied by an evolution in the nature of media reception, as viewers have become more interactive, selective, and in control of content in terms of both time and place.The media landscape has witnessed an unprecedented shift from the silver screen to the digital screen, where audiences are no longer just passive recipients but active participants in the process of reproducing and redistributing content.