Enchancing Point of Sale Materials for Consumer Engagement: A Neuromarketing Approach
Purpose -In today's retail environment, shopping is a multi-sensory experience, making it crucial to understand how consumers perceive retail spaces.Retailers can influence consumers' purchasing decisions by manipulating sensory stimuli.Thus, creating effective advertising materials that enhance shopping intent is vital for both manufacturers and retailers.
Authors
- Armand Faganel (ORCID: https://orcid.org/0000-0002-3618-4986)
- Polona Dakič (ORCID: https://orcid.org/0009-0006-6811-6829)
Institutions
- University of Primorska (SI)
Publication Details
- Journal
- Market-Tržište
- Published
- 2025-07-01
- DOI
- https://doi.org/10.22598/mt/2025.37.1.95
- Primary Topic
- Consumer Packaging Perceptions and Trends
- Type
- article
- Field-Weighted Citation Impact
- 0.00