INFORMATION SUPPORT FOR THE DEVELOPMENT OF THE ECONOMIC POTENTIAL OF AN ENTERPRISE

The article substantiates the need to use modern information technologies to form a powerful economic potential of domestic enterprises. The need to form information potential in the mechanism of developing the economic potential of an enterprise is argued. The structure of information support in the system of the economic potential of an enterprise is proposed. The components of information support are characterized with a detailing of their substantive elements. The need for information support for the development of the economic potential of enterprises based on digital transformation and the use of the latest information technologies is substantiated in order to achieve their economic stability and competitiveness.