The Mediating Role of Attitude Towards User Generated Content and Attitude Towards Product on Perceived Source Credibility on Purchase Intention for Skincare Products (Study on Local Men's Skincare on the TikTok Application)

The Mediating Role of Attitude Towards User Generated Content and Attitude Towards Product on Perceived Source Credibility on Purchase Intention for Skincare Products (Study on Local Men's Skincare on the TikTok Application)

Publication Details

Journal
International Research Journal of Economics and Management Studies
Published
2024-09-30
DOI
https://doi.org/10.56472/25835238/irjems-v3i9p115
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

The Mediating Role of Attitude Towards User Generated Content and Attitude Towards Product on Perceived Source Credibility on Purchase Intention for Skincare Products (Study on Local Men's Skincare on the TikTok Application)

International Research Journal of Economics and Management Studies
Consumer Behavior and Marketing Influence
article

The Mediating Role of Attitude Towards User Generated Content and Attitude Towards Product on Perceived Source Credibility on Purchase Intention for Skincare Products (Study on Local Men's Skincare on the TikTok Application)

article en

Abstract

The Mediating Role of Attitude Towards User Generated Content and Attitude Towards Product on Perceived Source Credibility on Purchase Intention for Skincare Products (Study on Local Men's Skincare on the TikTok Application)

International Research Journal of Economics and Management StudiesVol. 3(9)
Gender equality
Openalex Percentile: Top 56%
Consumer Behavior and Marketing Influence
DOIOpen Access PDFOpenAlex
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The Mediating Role of Attitude Towards User Generated Content and Attitude Towards Product on Perceived Source Credibility on Purchase Intention for Skincare Products (Study on Local Men's Skincare on the TikTok Application) · International Research Journal of Economics and Management Studies (2024) | TGRS Research Map | TGRS