Exploring the Influence of Psychological and Cognitive Factors on Impulsive Buying Behavior in Online Apparel Shopping: A Comprehensive Study on Consumer Perceptions, Post-purchase Behavior, and Social Commerce Influence Men's Fashion Products (Study
Exploring the Influence of Psychological and Cognitive Factors on Impulsive Buying Behavior in Online Apparel Shopping: A Comprehensive Study on Consumer Perceptions, Post-purchase Behavior, and Social Commerce Influence Men's Fashion Products (Study Case: Zalora Indonesia)
Publication Details
- Journal
- International Research Journal of Economics and Management Studies
- Published
- 2024-09-30
- DOI
- https://doi.org/10.56472/25835238/irjems-v3i9p114
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00