The Relationship between Regulatory Focus and Creativity among Undergraduate Students at UPSI

This study focused on examining the correlation between regulatory focus and creativity among undergraduate students at UPSI, Malaysia. Using a convenience sampling, the study utilized an online-based survey administered through Google Forms. A total of 153 undergraduate students, aged between 18 to 29 years participated. Participants were required to complete a set of questionnaires that encompassed demographic information, an assessment of regulatory focus using Regulatory Focus Questionnaire (RFQ), and an evaluation of creativity using Person-Environment Fit Scale for Creativity (PEFSC). Results showed that there was a significant positive correlation between the promotion focus and creativity, r (153) = .803, p < .001 whereas a significant negative correlation between the prevention focus and creativity, r (153) = -.711, p < .001. Additionally, the study identified a significant joint relationship between promotion and prevention focus on creativity, R² = .685, F(2, 150) = 163.271, p < .001. The implications of this study emphasize the importance of recognizing and accommodating students' regulatory orientations to enhance their overall academic success. However, further research is needed to explore other variables that may mediate the correlation between regulatory focus and creativity.