Research on the Integration of Intangible Cultural Heritage Protection and Tourism Sustainable Development

Intangible cultural heritage is a valuable treasure of human cultural diversity, and it faces serious challenges of preservation and transmission in the process of globalization and modernization. The tourism industry, as an important force to promote economic development, provides new opportunities for the protection and dissemination of ICH. This paper explores the current situation and path of the integration of ICH protection and tourism through literature analysis, case studies and field research. It is found that the integrated development of ICH and tourism can not only enhance the attractiveness of tourism, but also enhance the living heritage of ICH, but at the same time, we also need to be alert to the problems of cultural alienation and insufficient carrying capacity of tourism brought by excessive commercialization. Through scientific planning and reasonable guidance, the combination of intangible cultural heritage and tourism will become a new mode of sustainable development.