Analysis of the Meaning Construction of Internet Buzzwords from the Perspective of Conceptual Integration Theory

With the rapid development of the Internet, Internet buzzwords have emerged as distinct language variants that play a significant role in social media and daily conversations. These buzzwords reflect the current trends and can often represent the key social topics and issues that capture widespread attention at a given time. This paper conducts a quantitative analysis using a corpus collected from the annual buzzword list of the authoritative White Paper "Language and Writing Weekly" from 2010 to 2022. By applying conceptual integration theory — specifically the four network models: Simplex, Mirror, Single-Scope, and Double-Scope — this study explores how Internet buzzwords are generated, how their meanings are constructed, and interprets the dynamic cognitive processes involved. This research offers fresh insights into the cognitive mechanisms underlying the formation of Internet buzzwords.