Intrinsic vs. Extrinsic Motivation in Onboarding: A Comparative Analysis in the Macedonian Pharmaceutical Industry

Purpose - The current research explores the relationship between the onboarding process and employee motivation within the pharmaceutical workforce in North Macedonia. The study focuses on how intrinsic and extrinsic motivational factors play a role during the onboarding process. Aims(s) - The study aims to identify the key motivational drivers among pharmaceutical industry employees during the onboarding process. Specifically, it seeks to determine the relative importance of intrinsic versus extrinsic motivation and to assess how employee characteristics such as generational cohorts, job categories, and organizational tenure affect motivational preferences. Methodology - This research employs a quantitative approach, utilizing the Work Preference Inventory (WPI) as the primary tool to measure motivational factors. Data was collected through an online survey administered to 228 individuals working in the pharmaceutical manufacturing sector. The study analyzes the responses using statistical methods, such as Descriptive Statistics and ANOVA. Findings - The findings indicate that intrinsic motivation is the primary driver during the onboarding process within the pharmaceutical sector. Additionally, the research highlights the importance of tailoring onboarding processes to accommodate the diverse motivational needs of employees. Limitations of the study - A limitation of this study is that it focuses solely on employees within the pharmaceutical manufacturing industry in North Macedonia, which may limit the generalizability of the findings to other industries or regions. Additionally, the reliance on self-reported data may introduce bias due to subjective perceptions of motivation. Originality/Value - The study's findings emphasize the need for customized motivational strategies during onboarding, offering practical implications for HR professionals and managers seeking to enhance employee retention and productivity in a competitive industry.