Interpretations of Speech Influence in Modern Linguistics

This article explores the multifaceted concept of speech influence within the framework of modern linguistics, highlighting its increasing relevance in contemporary society due to the growing use of persuasive language in media, politics, and digital communication. The study outlines the linguistic and psychological mechanisms that underpin effective persuasive speech, drawing on theories and findings from both Western and Russian linguistic traditions. Key contributions by scholars such as D. Carnegie, R. Lakoff, T. Ulloa, I. Sternin, and O. Issers are discussed to differentiate between forms of influence such as convincing versus persuading. The paper emphasizes the importance of lexical choice, emotional appeal, message clarity, and speaker credibility in the process of speech influence, and concludes by identifying the interdisciplinary nature of this phenomenon, integrating insights from psycholinguistics, rhetoric, communication theory, and sociolinguistics.