Enhancing EFL Writing Proficiency through an AI-Integrated Platform: QuillBot’s Role in Learners’ Engagement and Skill Development

This study explored the integration of artificial intelligence (AI), particularly QuillBot, into English as a Foreign Language (EFL) instruction at Universitas Serambi Mekkah (USM). As digital tools become increasingly significant in education, AI technologies like QuillBot provide students with real-time writing assistance, helping them refine grammar, paraphrase text, and develop vocabulary. This research investigated how QuillBot is utilized by EFL lecturers and students, its pedagogical impacts, and the challenges of incorporating such AI tools in academic writing contexts. Employing a mixed-methods approach, the study collected quantitative data from 30 students and qualitative insights from interviews with 5 lecturers. Findings revealed that QuillBot significantly enhances learner engagement, confidence, and writing fluency, particularly through features such as paraphrasing and grammar correction. While students reported increased motivation and reduced writing anxiety, lecturers acknowledged its usefulness in large classes but expressed concerns about over-reliance and reduced critical thinking. The study highlights both the pedagogical potential and ethical considerations of AI tools in regional university contexts. It underscores the need for structured AI integration, student training in digital literacy, and the development of institutional guidelines to ensure responsible and effective use.