Influence of Social Media Platforms and Mobile Applications in Agricultural Marketing

Social media platforms and mobile applications play a vital role in modern agricultural marketing by connecting farmers directly with consumers, markets, and experts. These digital tools enhance access to real-time information, improve market reach, and empower farmers to make informed decisions, leading to increased productivity and profitability.

Authors

Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2025-06-28
DOI
https://doi.org/10.36948/ijfmr.2025.v07i03.49424
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Influence of Social Media Platforms and Mobile Applications in Agricultural Marketing

S. Poongodi, V. Bhuvaneswari
International Journal For Multidisciplinary Research
Digital Marketing and Social Media
article

Influence of Social Media Platforms and Mobile Applications in Agricultural Marketing

S. Poongodi, V. Bhuvaneswari
article en

Abstract

Social media platforms and mobile applications play a vital role in modern agricultural marketing by connecting farmers directly with consumers, markets, and experts. These digital tools enhance access to real-time information, improve market reach, and empower farmers to make informed decisions, leading to increased productivity and profitability.

International Journal For Multidisciplinary ResearchVol. 7(3)
Openalex Percentile: Top 78%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Influence of Social Media Platforms and Mobile Applications in Agricultural Marketing — S. Poongodi, V. Bhuvaneswari · International Journal For Multidisciplinary Research (2025) | TGRS Research Map | TGRS