Women’s Consumer Behaviour towards Organic Personal Care Personal Care Products

This study examines women's consumer behaviour towards organic personal care products, focusing on their preferences, awareness, and buying patterns. It highlights key factors like health consciousness, environmental concern, and product trust influencing their choices. The findings offer insights for better marketing and product development strategies.

Authors

Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2025-06-28
DOI
https://doi.org/10.36948/ijfmr.2025.v07i03.49421
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

Women’s Consumer Behaviour towards Organic Personal Care Personal Care Products

P. Parimaladevi, S. Poongodi
International Journal For Multidisciplinary Research
Environmental Sustainability in Business
article

Women’s Consumer Behaviour towards Organic Personal Care Personal Care Products

P. Parimaladevi, S. Poongodi
article en

Abstract

This study examines women's consumer behaviour towards organic personal care products, focusing on their preferences, awareness, and buying patterns. It highlights key factors like health consciousness, environmental concern, and product trust influencing their choices. The findings offer insights for better marketing and product development strategies.

International Journal For Multidisciplinary ResearchVol. 7(3)
Openalex Percentile: Top 80%
Environmental Sustainability in Business
DOIOpen Access PDFOpenAlex
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Women’s Consumer Behaviour towards Organic Personal Care Personal Care Products — P. Parimaladevi, S. Poongodi · International Journal For Multidisciplinary Research (2025) | TGRS Research Map | TGRS