“A Study on the Awareness of Pradhan Mantri Mudra Yojana (PMMY) Among the Youth in Pithoragarh District"

The purpose of this study is to assess young people in Pithoragarh District, Uttarakhand, on their knowledge of the Pradhan Mantri Mudra Yojana (PMMY). PMMY, which was introduced by the Indian government in 2015, targets underprivileged people, particularly young people, by offering financial assistance to small and micro businesses that are not corporations or farms. The program encourages self-employment and entrepreneurship by providing loans in three different amounts under the categories of Shishu, Kishore, and Tarun. The primary goal is to determine the degree of PMMY knowledge among young people in Pithoragarh District, specifically those between the ages of 18 and 35. Their understanding of the program's goals, qualifying requirements, loan categories, and application procedure will be examined. It will also assess how well PMMY promotes entrepreneurship and how it affects youth employment in the area. The study uses a survey-based methodology, gathering information using formal questionnaires given to young people from a range of socioeconomic backgrounds, professions, and educational backgrounds. The results will shed light on perceptions of PMMY's role in encouraging self-employment and business development, awareness gaps, and obstacles young people face when trying to access the program. The study's findings should shed light on the obstacles to obtaining PMMY loans, the function of awareness initiatives, and possible enhancements to the program's execution. The findings will help government organizations, financial institutions, and politicians create more effective outreach plans to optimize PMMY's impact, particularly among young people in rural and semi-urban areas like Pithoragarh.