Focus Strategy: A Dimension of Response Strategy in Influencing the Performance of Star-Rated Hotels in Kisumu County, Kenya

Environmental turbulence such as the political upheavals, epidemics of diseases, terrorist attacks and natural calamities constitute to a significant economic threat to the hotel industry, the travel advisories brought about the reduction of number of visitors, resulting in massive effects on the performance of the hotels such as sagging sales, revenue loss, hotel shut downs, dwindling occupancy rate and reduction in customer satisfaction.