Neuro-Management in Practice: A Cognitive Approach to Leadership and Decision-Making in Select Companies of Ballari

This study explores the application of neuro-management—an emerging field combining cognitive neuroscience with leadership and decision-making—in select companies of Ballari. With traditional leadership models being redefined by brain-based approaches, the research investigates how cognitive techniques influence managerial behaviour and organizational performance. Using a descriptive and analytical design, data were collected from 100 leaders through purposive sampling. Statistical analysis using SPSS, including regression and ANOVA, revealed a significant positive impact of neuro-management on leadership practices and decision-making performance. Leaders using brain-based techniques demonstrated stronger emotional regulation, strategic thinking, and consistency in high-pressure situations. The model showed a good fit (R² = .512; F(1, 98) = 102.63, p < .001), confirming the effectiveness of cognitive leadership practices. The study addresses a key research gap by focusing on regional businesses rather than metropolitan or multinational firms. It highlights the need for structured neuro-leadership training, integration of cognitive assessments in HR practices, and long-term monitoring of neuro-management outcomes. In conclusion, neuro-management enhances leadership effectiveness and decision quality in regional industrial contexts, offering a scientific foundation for future organizational development.