BEHIND THE GLAMOUR: A SAP-LAP FRAMEWORK–BASED CASE STUDY ON SUSTAINABLE PRACTICES IN ORGANIC (NATURAL) AND FUNCTIONAL (COSMECEUTICAL) COSMETIC MARKETS

The Global Cosmetic Market of India is witnessing a significant surge in place of Conventional Cosmetic, Organic & Functional Cosmetic occurred because of increasing awareness and Sustainability concerns among the Consumers. This Study employs the SAP-LAP (Situation-Actor-Process-Learning-Action-Performance) Framework to evaluate the Organic & Functional Cosmetic Market & arrive at a comparative analysis of both of them. The Research used the Case Study approach to evaluate the Key Players, Regulation Sourcing, and Production, Marketing of the Cosmetic Market. The analysis reveals that while Organic Cosmetic emphasizes Natural & Eco Friendly Packaging, functional Cosmetic focus on scientific formulation with selective adding of Sustainable Method. Through SAP-LAP the Study uncovers the Growth, Actors, Process, Limitation, and Material & Critical Point of both the Market. The findings will help to understand how sustainability is operationalized in both the Market & provide insight to stakeholders who aim to balance the performance with Ethical Responsibility