Antecedence of Switching Intention to Design for Material Value Conservation: A Case Study of Flexible Plastic Packaging Purchasers in Indonesia
This study investigates the willingness of 525 Micro Small Medium Enterprises (MSMEs) in Jakarta to adopt recycle-friendly packaging based on the Material Value Conservation (MVC) paradigm. Using Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis, perceived informational value emerged as the strongest driver of switching intention, followed by functional, promotional, environmental values, and MVC knowledge.
Authors
- Djoko Sihono Gabriel (ORCID: https://orcid.org/0000-0002-5205-8867)
- Wulandini
- Fitria Indah Astari
Publication Details
- Journal
- International Journal of Environmental Sciences
- Published
- 2025-06-28
- DOI
- https://doi.org/10.64252/pvrf0550
- Primary Topic
- Consumer Packaging Perceptions and Trends
- Type
- article
- Field-Weighted Citation Impact
- 0.00